Performance built on clear standards.
Sustainable performance in home services depends on quality controls, documented expectations, and responsive communication between partners.
How we approach quality and compliance.
Campaign criteria differ and are established through partner agreements, insertion orders, campaign terms, or written instructions.
Traffic source transparency
Affiliates disclose the marketing channels used to generate consumer inquiries so campaigns can be matched appropriately.
Consumer intent
Campaigns are built around consumers actively seeking home services information, quotes, or assistance.
Accurate ad representations
Advertising creative should represent home services offers accurately, without misleading claims.
Consent capture
Where required, consumer consent is captured for follow-up communications and appropriate use.
Campaign qualification
Each campaign has documented category, geographic, and eligibility criteria.
Geographic accuracy
Calls and leads should reflect the service area of the consumer inquiry.
Duplicate handling
Duplicate submissions are reviewed based on campaign rules and delivery agreements.
Invalid traffic
Invalid or non-compliant traffic is investigated and addressed with partners.
Call recordings where legally permitted
Call recording, where applicable and legally permitted, supports quality review.
Lead source attribution
Source attribution helps partners and buyers understand where inquiries originated.
Dispute documentation
Disputes are reviewed with documentation from both affiliate and buyer sides.
Ongoing partner review
Traffic and buyer performance is reviewed on an ongoing basis.
Sub-affiliate oversight
Affiliates working with sub-affiliates are responsible for their partners' compliance.
Applicable platform and legal requirements
Partners are expected to follow platform, industry, and applicable legal requirements relevant to their traffic sources.
Home Vanta uses terms like "quality controls," "compliance processes," "monitoring," "review," and "partner requirements" — not absolute claims. Campaigns and outcomes are subject to review and no specific results are guaranteed.